Thursday, 17 February 2011 09:47

‘Preach milk message’

Written by 
Cees't Hart Cees't Hart


THE HEAD of one of the world’s largest dairy cooperative wants the industry to do more to promote the goodness of dairy.


FrieslandCampina chief executive Cees 't  Hart says the debate about nutritional density in milk is an opportunity, not a threat.

Hart says the message about dairy goodness must be taken to consumers.

“There’s a great health message in milk but we are not telling consumers,” he says.

Hart pointed out a litre of water costs more than a litre of milk in most countries.

“Compare the nutrient density in the two drinks and it comes out in favour of milk,” he says. “We should be able to take such messages to key opinion makers and consumers.”

US dairy leader Jerry Kozak agrees maintaining the nutrient profile of milk is a challenge. A major campaign against obesity in the US is targeting dairy products.

Kozak says the issue of fats in cheese and sugar in flavoured milk, is at the forefront of the debate.

“I think one of the biggest challenges for us is maintaining the nutrient profile of milk,” he told the summit.

Kozak, who heads the National Milk Producers Federation, also points to the rise in “fake” dairy products like soy, rice and nut-based dairy alternatives.


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