Wednesday, 14 June 2017 10:33

Never miss a calving with Moocall

Written by 
Emmett Savage Emmett Savage

A simple device underpinned by a complex algorithm can alert farmers via text message that a cow will calve within one hour.

Moocall Calving Sensors, developed in Ireland and available in Australia through Agri-Gene, are easily applied to a cow’s tail and can accurately predict when it will give birth.

It does this by measuring tail movement patterns triggered by labour contractions.

When they reach a certain level of intensity over a period of time it sends an SMS text alert to a mobile one hour prior to calving.

After calving, the sensor can be moved to the next cow. It is adjustable to any size tail.

Moocall sensors retails for $435 each, which includes 12 months of service (including support and SMS text messages).

The device was first launched in 2015. Since then, more than 23,000 sensors have been sold in 38 countries. This growth looks likely to be accelerated after Moocall was selected to participate in the Pearse Lyons Global Agritech Accelerator run by biotech company, Alltech, this year.

Moocall was one of 10 companies selected from 183 applicants (from 38 countries) to participate in the program, culminating in a pitch to an audience of 3000 at the Alltech One17 Ideas conference in Kentucky last month. It is the idea of Alltech founder and president Dr Pearse Lyons and was open to start-ups that have already raised funding and are ready to go to market.

Moocall co-founder Emmett Savage said the resources and expertise that were made available to him through his participation in the accelerator program has been instrumental in the growth and development of his company.

“The Accelerator has been massive for Moocall as a business, and for me personally,” he said.

“The program offered us tutoring, training, pitch coaching, and they’ve opened up a world of contacts to help spread Moocall around the world.”

Moocall and the other successful applicants took part in a 15-week mentorship program aimed to accelerate their business development.

These companies now have access to Dr Lyons and other senior executives of Alltech, which has a presence in 129 countries.

Alltech Chief Innovation Officer Aidan Connolly said: “(These businesses) want access to our footprint, our market knowledge and our contacts.

“We have a very strong network of people we can bring in who may be potential customers, distributors and even investors in these start-ups,” he said.

Alltech funded Stephen Cooke’s attendance at the Alltech One Conference.

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