Most voters can't name a life-improving election policy

Anthony Albanese and Peter Dutton
Anthony Albanese and Peter Dutton are struggling to cut through with their policies, polling shows. -AAP Image

With just one week until voters take to the polls, more than half of Australians can't name a policy from either major party they believe will improve their lives.

Anthony Albanese and Peter Dutton have spent a month splashing cash and criss-crossing the country in a bid to grab Australians' attention and votes.

But 62 per cent of Australians cannot think of an election policy from any candidate that they believed could improve their lives, polling commissioned by AAP and modelled by YouGov reveals.

While Australians have long been known to tune out of political discussions, there was still a difference between how they saw both major parties, YouGov director of public data Paul Smith said.

"The public received one campaign to be doing satisfactorily and one to be doing very badly," he told AAP.

"And they're having to choose between them."

Of the 38 per cent of Australians who could name a life-improving policy, most nominated Medicare and bulk-billing followed by energy relief and then general cost-of-living measures.

Labor-leading promises were getting more traction than the coalition's offerings, according to Mr Smith.

Voters prioritised policies based on their age, with younger Australians more frequently pointing to housing action as a life improvement while older people chose energy price relief or health-related promises.

But even the most popular commitment was only named by five per cent of the people polled.

Australians tended to feel more connected to policies when they felt more real, Mr Smith said, referencing the coalition's announcement to end working-from-home arrangements.

"People understood really clearly that the coalition were doing this because they wanted to be on the side of employers," Mr Smith said.

"It was kind of like, 'this is going to screw with my life', it's not some sort of vague promise that may or may not happen."

The coalition later walked back the policy but the damage had been done, taking the party from a winning position to a place where it was struggling to hold onto seats it won in 2022, Mr Smith said.

Attitudes in marginal seats across the country could also spell a continued downfall for the opposition.

Boothby in Adelaide, Braddon in Tasmania, the NSW central-west seat of Calare and other electorates such as Hunter, Gilmore, Lyons, Paterson and Wannon were all within arm's reach for the opposition two months ago.

But those have all slipped through the coalition's fingers and will go to Labor or independents, according to YouGov's modelled polling.

"Working class, provincial and outer-suburban Australians have moved decisively away from the coalition," Mr Smith said.

"These seats they were going to win in February - most of them - they're not going to win now."

The poll of 2483 people was done last week, with a 3.1 per cent margin of error, and was modelled by YouGov.

The federal election will be held on May 3.