The a2 Milk Company (a2MC) has expanded into the Vietnamese market, offering six products including a2 Platinum junior milk drink, nutrition for mothers, milk powders and UHT long-life full-cream milk.
The a2 Milk Company held a launch event for its a2 Platinum early life nutrition range with retailer partners in Hanoi, Vietnam in September.
The a2 Milk Company also showcased a2 Platinum at the VietBaby Fair, a conference and trade fair in Hanoi on September 26.
The a2 Platinum range of products began entering retail outlets in late August in preparation for the trade fair.
The company’s products are sourced from cows that naturally produce milk with only the A2-type beta-casein protein and no A1.
International managing director for a2MC Yohan Senaratne said Vietnam was becoming a mature market with a growing interest in products sourced from reputable companies.
Mr Senaratne said a2MC had a stand at VietBaby in Hanoi, in collaboration with local distributor Live Well.
Managing director and chief executive David Bortolussi met with local distributors and officials while chief science advisor Dr Andrew Clarke hosted an information seminar highlighting the benefits of naturally A1 protein-free milk.
“We will work with our distributors, retailers and consumers to ensure that the unique benefits of A1 protein dairy products become widely known: that a2MC’s products are sourced from cows that naturally produce milk with only the A2-type beta-casein protein and that our products are free from artificial growth hormones and antibiotics,” Mr Senaratne said.
“Our early life nutrition products and milk powders are made with milk from New Zealand’s famously rich and pure dairy regions.”
The a2 Platinum launch event and VietBaby Fair was attended by representatives from New Zealand’s embassy in Vietnam as well as guest speakers from Vietnam’s National Institute of Nutrition.