This year’s Christmas gathering of Gippsland’s Women in Dairy group was the launch day to acknowledge the new logo, designed by veterinarian and member Dr Alex Boileau.
The competition for a new logo was launched at last year’s Christmas gathering.
The group is three years strong and a joint initiative between dairy farmers, GippsDairy and industry service providers.
The logo is hand painted and depicts a background of hills, and foreground images of a woman, child and calf.
Alex also acknowledged her mother’s involvement in designing the logo.
“My inspiration was the environment of Gippsland’s dairy farms and the many roles of women in the industry,” Alex said.
“The first thing I thought about Gippsland is the rolling hills, early morning sunrises, and sunsets often when I’m driving home from jobs.
“So that was the inspiration for the backdrop, when I think about Gippsland.
“When I think about women, and in my role as a vet I meet a lot of women in dairy, I’m often blown away by how amazing women are and the multiple roles they have on the farm.
“They’re often raising a family and balancing that with their farm roles, and they are often involving the children in the farm.”
The child represents inspiring the next generation into the dairy industry.
“Bringing on the next generation whether you have children or not, it also represents friends, neighbours, students, whoever it is that you’re training and trying to inspire,” Alex said.
“It was really important to acknowledge that next generation.”
The calf is included as a dual role.
“Many women in the dairy industry are exceptionally good at raising calves and working with calves,” Alex said.
“Women commit so much time, patience and nurturing for our little babies, both four-legged and two-legged.
“The calf also represents the next generation in the industry.”
Alex painted the scenery background, then drew the figures. Her mother transferred it to computer to be produced as a digital copy.
The logo has been screen printed onto shopping bags, key chains and clothing, to help build a brand and identity around the women in dairy group.