Bamawm Paralympian Col Pearse features in an extended promotional video for Woolworths being shown during broadcasts of the Paris Olympic Games.
The film is inspired by the true story of Paralympic swimmer Col Pearse, whose family and local community helped him create a training pool in the dam on their family dairy farm to train during COVID-19.
The video features Col, his family and members of the Echuca community.
The campaign, produced in partnership with M&C Saatchi within the Greenhouse Collective, will feature six other Olympic and Paralympic athletes and some of Australia’s fresh produce inspiring all Australians to fuel their best with Australian fresh food throughout the games period.
Col features alongside other athletes, including Mollie O’Callaghan, Jeff Dunne, Ryley Batt, Maurice Longbottom, Vanessa Low and Riley Day.
Richard Morgan, executive creative director of the M&C Saatchi Woolworths campaign, said Col’s story is the perfect example of truth outcompeting fiction.
“This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream of competing on the world stage and I can’t wait to see the full campaign roll out in bespoke ways across channels,” he said.
Paralympic events will start in Paris at the end of August.