UPDATE, 5.20pm:
Further details have emerged about a crash at Gooram today.
A second person was also flown to a Melbourne hospital from the crash on Euroa-Mansfield Rd.
A 52-year-old Shepparton man who was a passenger in the ute, and a 49-year-old Broadford woman who was driving, were both airlifted to the Royal Melbourne Hospital.
Seymour Highway Patrol Acting Sergeant Andrew Wright said the man was in a critical but non-life-threatening condition, while the woman had a broken leg and other minor injuries.
Act Sgt Wright said the ute was travelling west on the Euroa-Mansfield Rd when it crossed the road and crashed into a tree on the opposite side.
The tree was on the edge of the embankment and it stopped the ute from going down it.
Both people were trapped in the vehicle as it came to rest in an area where it could slide, Act Sgt Wright said.
Euroa SES volunteers cut off the door to free the pair.
The crash was almost in the exact same spot where a 59-year-old Shepparton man died earlier this year after the ute he was a passenger in crashed down a 10m embankment on July 9.
In August, State Member for Northern Victoria Wendy Lovell called for a safety audit to be conducted on a section of the Euroa-Mansfield Rd between Gooram and Merton.
In a constituency question to Roads and Road Safety Minister Melissa Horne, Ms Lovell said the section in question was a 4.9km stretch of road from Ridge Rd to the Gooram Falls public car park.
Speaking to The News at the time, Ms Lovell said members of the local community, including local emergency services personnel such as Gooram CFA captain Michael Stubbe, had long advocated for the speed limit to be lowered from 100km/h to 60km/h from Ridge Rd to the car park, to make it safer for all road users.
UPDATE, 3.30pm:
One person has been flown to a Melbourne hospital after a crash at Gooram shortly before 1pm on Tuesday, November 7.
Police said a single vehicle crashed into a tree on the Euroa-Mansfield Rd near the Ridge Rd intersection about 12.55pm.
Police said a second person in the vehicle was treated for minor injuries.
The cause of the crash is unknown at this stage.
EARLIER, 1.30pm, Tuesday, November 7:
Emergency services are at the scene of a crash at Gooram.
Police were called to the crash on the Euroa-Mansfield Rd at the Ridge Rd intersection about 12.55pm.
A person is possibly trapped in the vehicle.
Roads are blocked in the area and motorists should seek alternate routes.
More to come