Visitors to Shepparton and Dookie know all about it, the locals know all about it, and now a whole lot more people are about to discover the allure of these two Goulburn Valley towns thanks to the TAC Victorian Top Tourism Town Awards.
The towns are two of 17 finalists in the awards across the state, with Shepparton up for the crown of Top Tourism Town (population of over 5000) and Dookie in the running to win Top Tiny Tourism Town (population of less than 1500).
This is the fourth year the Victorian Tourism Industry Council has run the awards, which aim to recognise and reward destinations that show a strong commitment to tourism while bolstering visitation to their regions by collaborating with tourism operators, local businesses and the community.
Shepparton has been a finalist before — in 2022 — and Murchison made the shortlist in the Tiny Tourism Town category last year.
Members of the public can vote on their favourite destinations from Monday, June 3, and winners will be announced at a gala ceremony in July.
City of Greater Shepparton Mayor Shane Sali encouraged the community to vote.
“Let’s help Dookie and Shepparton get over the line as state winners,” Cr Sali said.
“We are very excited to shine a light on Dookie in the ‘Tiny Tourism Town’ category. This is the perfect opportunity to showcase the unique experiences hidden in this colourful town and to encourage visitors to spend more time exploring Dookie.
“This nomination is also an excellent opportunity to raise the profile of Shepparton as a tourist destination, to the rest of Victoria and to our own community.
“We know visitors are always surprised by what Shepparton has to offer and are keen to discover more. These curated itineraries will help to elevate Shepparton’s offerings.”
Voters have the chance to win a luxurious weekend for two in Melbourne, including two nights’ accommodation at Sofitel Melbourne on Collins, $500 in restaurant vouchers, and experiences at some of the city’s most popular venues.
Voting closes at 5pm on Monday, June 24.
For more details or to vote: www.vtic.com.au/toptourismtown